Dealing with counterfeiters in China’s cosmetics market
As with companies in any economic sector, cosmetics firms have much to gain from early protection of their Intellectual Property Rights (IPR).
Registering IP with Chinese authorities and customs before beginning any type of business activity in the country could potentially save SMEs a lot of money, as being able to build strong cases against any local firms which may try to steal their IP is only possible in China when it is registered.
